Curating a list of the top 5 eCommerce platforms is absolutely essential before thinking about developing an online eCommerce store. There are a lot of things that need to be considered before choosing an eCommerce platform that is most suited for you. This can include factors like your budget, size of inventory, target audience, etc. However, many businesses are still wondering whether launching an online store is a good idea or not.
Today’s consumer is unequivocally driven by digital media. Almost everything is being carried out online; payments, communication, networking, portfolio building, and even shopping. Despite a few late adopters, eCommerce has been in burgeoning demand. The outbreak of the COVID-19 pandemic has only increased the rising popularity of online shopping.
With the adoption of social distancing requirements, many retailers are suffering from a lack of footfalls and decreasing sales.
As a result, many small and mid-sized businesses are looking to launch online shops that would allow their customers to shop for products from the safety of their homes. In this case, incorporating an eCommerce platform into the company website is an inevitable necessity.
Top 5 eCommerce Platforms
In order to maximize sales potential, it is important to choose an eCommerce platform that is most suited for your business. In this article, we will dive into the top 5 eCommerce platforms available in the market today.
Squarespace is a feature-packed eCommerce platform that is extremely cost-efficient and can easily facilitate the successful launch of an online shop. It offers a number of aesthetically pleasing layouts that can be incorporated into your website without having to add even a line of code. While using Squarespace, you can upload an unlimited number of items to your online store and gain complete control of your inventory management, meaning that it’s easy to offer different variants of the same product type as well as control your inventory stock.
Squarespace is ideal if you have a very small business that primarily works out of your own home. It is easy to use and can be set up without expert knowledge of web development.
However, Squarespace won’t offer you a lot of capabilities in search engine optimization (SEO) or customer relationship management (CRM).
Magento is one of the most popular eCommerce platforms available today. It provides a number of pricing and package options according to business requirements. The two primary platforms available through Magento are Magento OpenSource and Magento Commerce.
Magento OpenSource is a free open-source platform, meaning you have full control over how you build, design, and deploy your online shop. If you’re looking to develop a unique, custom eCommerce site and you’re fluent in HTML, CSS, and other relevant coding languages, then this is the most suitable choice for your business.
Magento Commerce is better for larger-scale businesses (that means you Ms of the SMBs), equipped with its own CMS, order management system, and content staging capabilities. If you’re already set up with a CMS like HubSpot, you probably won’t need the added capabilities Commerce offers.
WooCommerce is a popular open-source eCommerce plugin that is used for WordPress. It is primarily designed for small to large-sized eCommerce businesses that use WordPress.One of the major attractions that it offers is the fact that it is available for free. It comes with a variety of features that can be seamlessly integrated into your self-hosted WordPress website.
WooCommerce is designed to make getting started as easy as possible, with a simple installation and Setup Wizard to get your eCommerce store up and running with your WordPress theme. It also offers a variety of shipping options that help connect your products to your customers with minimal effort
Wix eCommerce is an extremely user-friendly store builder. It works best for small businesses since it is streamlined, intuitively customizable, and foolproof. Most large businesses don’t consider Wix as a suitable eCommerce platform as large stores of inventory can cause back end load lags. However, it is very popular among solo entrepreneurs and small businesses.
Wix’s drag-and-drop editor facilitates the easy development of a sophisticated and professional website. It offers several templates and tools that can be used to build and sell through your site. Wix can be considered as a classic template website builder and an AI platform rolled into one. You can even get Wix to design the whole website for you by using Wix ADI.
Shopify is a dedicated eCommerce platform, which means that it is specifically designed to aid in the development of an online store. This is one of the main reasons why it possesses more advanced sales tools when compared to website builders like Wix and Squarespace. An especially great feature of Shopify is that it comes with built-in dropshipping tools. This makes it ideal for small businesses that are experiencing difficulty in finding storage for their products.
Shopify also has apps that facilitate the synching of inventories, making it easy to manage all your sales from one place. Moreover, it comes with great multichannel selling options, including integration with Instagram, Facebook, and even Amazon and eBay. Shopify currently powers over 800,000 businesses in approximately 150 countries and is trusted by brands such as Tesla Motors, Budweiser, Red Bull, LA Lakers, the New York Stock Exchange, GoldieBlox, and many more.
Here, we have covered the top 5 eCommerce platforms for small and medium business.
While choosing an eCommerce platform for your business, make sure to analyze your business operations and figure out the typical requirements that your online store will need. This will help you make a proactive decision that could ensure the success of your eCommerce endeavor.